Growing up, writing was always something that came naturally to me. Whether it was writing music, stories, or reports on subjects that I would never think or talk about for the rest of my life, it always felts therapeutic and satisfying knowing that I was able to create something and put ideas together into a single piece.
To many, writing (or in this case, blogging) is a hobby, a past time. But to some people out there, blogging is actually is a form of income or even their job (anyone here a journalist?). Through knowing this, we tend to ask ourselves how do people actually make money from blogging? Some may argue that blogging is a waste of time and that you’ll never make a dime writing, but I would challenge that.
As a digital marketer by trade, I’ve found that blogging is one of the top contributors to conversions, or sales. I always tell my clients to start a blog, and could not stress the importance of it. There are tons of benefits for blogging, but let’s find out how to monetize your website today.
This is probably the simplest and most straight forward way to generate income from your blog. Although ads won’t be your main income stream on your site, it definitely is a must have for any website.
But alas, my friends, be sure to not spam your site with ads all over the place. Throughout your blogging adventure, you’ll shortly find out just how important your website’s speed and “user friendliness” is when it comes to SEO. To ensure you give your visitors the best experience possible, start out with a simple header ad, and see how it performs!
At first glance, you might be thinking “affiliate programs? Aren’t those just for influencers/people who have a following?” The answer is… it depends. Here at C to the A, we use referral or affiliate links (if we qualify) things that we truly believe in and use every day.
Affiliate links can be found on the website or app of whatever it is that you use. A lot of popular apps such as Newday Investing, Sweatcoin, and even Canva have some great referral/affiliate links that allow you to generate some extra income. If your blog has a decent of traffic, affiliate/referral links will most definitely help you gain some extra dough.
But at the end of the day, if you got into blogging to make a quick buck, then this platform is not for you. Your goal shouldn’t be to write a bunch of artificial pieces of content just to throw affiliate links in whenever you can. Your goal should be making useful, helpful content aimed at whatever niche you are targeting but also be something you are passionate about.
For example, we have an article about free blogging tools that will help you along your blog journey. There are some referral/affiliate links in there but that was an afterthought. We made the list and chose the programs based on our experience as well as what we personally vouch for that has improved our content workflow throughout our site.
Sponsored Posts/Brand Partnerships
Another way to leverage your existing audience and platform is through creating sponsored posts for software, services, or a product you have used.
This does take more effort to coordinate, but typically the way a sponsored post would work is that a company would reach out to you to write a blog post about their specific product in exchange for money or the product itself.
These are great for generating new content you would not have thought of out of the gate, but again, you need to make sure that it is a product or service you truly believe in and not just to make a quick buck.
Recommending a service or product you don’t truly believe in or haven’t used yourself can result in your hard-earned audience losing trust in you.
For example, if you were to do a sponsored post on a teeth whitening product that ended up being recalled for whatever reason that you hadn’t used, just to get some quick cash, that would ultimately backfire on you as a blogger as well as result in your audience feeling betrayed by you, and even possibly never visiting your website again.
Private Coaching, Services, and Selling Courses
If you have a blog, you are more than likely blogging about a specific niche or blogging about things that know a lot about. Blogging about a specific niche or subject you know very well is a great middle of the funnel marketing tactic for selling a paid service, such as private coaching sessions or even on demand online courses for your specific area of expertise.
If your blog is both informative and provides value to your target audience, you will naturally begin to build rapport with visitors, increasing your authority and validating that you know a lot about your niche. A way to segway into turning a blog visitor into a client for your consulting services or courses would be through offering quality, actionable content, and then at the end mentioning how this is just one portion of your course or having a call to action at the end of the blog post that links to a landing page about your coaching/consulting or course.
If you’ve been blogging for a long time or even just starting out, I highly encourage you to set up some form of donation gateway for visitors to support you, the creator, directly. It’s one thing having people visit your website and go through your affiliate links or clicking on your ads, but having people support your content, your website directly, is a crazy and wonderful feeling.
Recently here at C to the A, we signed up for a platform called Ko-Fi, where visitors and fans of our blog can “buy me a coffee” to support the blog directly. The wonderful thing about this platform specifically is that you can set up goals for your viewers to see, which for our Ko-Fi page, our goal is to raise $79 to purchase an SSL certificate for our website to improve our SEO efforts.
Your goal can be anything you would want it to be, but here at C to the A, our goals and income generated from the site will go back into the site itself, such as the SSL certificate, possibly a premium WordPress Theme, or any paid advertising we would like to pursue to grow our site.
What are some ways that you’ve been able to monetize your blog?
Let us know in the comments below! We’d love to hear about them as well as add them to our list!
Coffee & film connoisseur.