Everyone makes mistakes, including bloggers. And some mistakes can greatly impact our traffic. But don’t worry. If you know the mistakes you could make on your blog, there’s a lower chance of you making them as well.
But, consider this, making mistakes actually helps us learn from them.
And in my case, being able to share some of them with you from my personal blogging experience (although I should note I haven’t made all of these mistakes myself, but there are some that I’ve seen made before)
So without further ado, here are some of the mistakes that bloggers can make (and how to overcome them).
Ignoring Your Blogs SEO
Naturally being that I’m an SEO person, I had to start with this one. Disregarding your blog SEO can greatly affect your blog posts organic search traffic. It’s the one thing that should be on everyone’s blog strategy regardless of the topic(s) that you blog about.
Learning SEO can take time, but trust me, it’s time well invested in. The more SEO’d your blog posts are, the higher chances of you being able to obtain additional traffic from search engine sources.
And think about it this way. If you’re getting traffic from search engines, organically, you’re not spending any money. It’s literally FREE traffic that your blog can receive thanks to your SEO efforts. I don’t think any blogger out there would say no, to traffic that comes to your blog without having to pay for it.
Posting Without Adding Internal Links
It’s common to draft a blog post and publish it and forget to add any internal links (links to other pages on your blog). This not only can help with your blog’s SEO, but it also allows you to encourage your readers to read other blogs on your blog.
Of course, always make sure that these internal links actually make sense. Try to plan your content writing to where you can have opportunities to link back to other sources. You’ll notice that I tend to include internal links whenever possible here on my blog and it truly helps so you can catch up on previous posts you may have missed.
If you know the “Google Analytics” terminology, this allows you to also lower your “bounce rate” (a “bounce” simply defined as when someone lands on any page on your site and doesn’t visit any other page). These links allow you to provide more information to your readers so they can continue learning about a given topic on your blog.
Not Promoting Your Posts
This can greatly affect your blog’s traffic, especially if you’re starting out. SEO by itself can’t provide you with the traffic right away as it can take time for you to start seeing traffic come through Organic Search sources. Plus, it has been said that search engines have taken some social media shares of posts into consideration when defining what pages make it to page one.
If you haven’t created a social media presence for your blog yet, you need to create the pages. And it’s not just sharing content on your own social media pages but outside of them as well. Start looking at places that you can share your content on. At the moment, we share content on a variety of Tweets and Facebook Groups related to Bloggers (some of you may have found this post on those pages).
Of course, make sure that you share your post only in the places where they encourage post sharing.
You can also find questions being asked around your topic on social media and provide your blog post to support your answer. We’ve had the opportunity to answer questions that are related to the topics we’ve blogged about ourselves.
And if you don’t have a blog post that answers their question, then you may have just found a new idea for a blog post using that question! (Don’t forget to go back to that question and let them know about your newest blog post that answers it).
Not Using a Featured Image
If you have WordPress, you may have seen that there’s a featured image option (if you don’t, there should be an option somewhere that allows you to add a cover image to your post). This image is super important because it’s what’ll show at the top of your post (most of the time) and on your social media shares.
Try to make that image be eye-catching. And when I say that, I don’t mean it has to necessarily be a picture of Yosemite National Park (which is the most amazing place on Earth by the way), but just an image that can stand out when you share it on social media.
For example, here at C to the A, we like to add the blog titles on the images themselves so when we share posts on social media, you can know what the blog is about right away. I would recommend adding your blog title on it for that reason too.
If you don’t add a featured image, sometimes it’ll just take whatever image is the first image on the post, or not show an image at all. That could greatly hurt the number of clicks and shares that your blog gets on social media.
Taking a Break From Posting For a While
Sometimes life happens and you can’t post as often as you’d like (I myself wish I could post a blog a day), but try not to take too long of a break. If a month goes by and you didn’t post anything, it can hurt your blog traffic.
Think about it this way, if you follow a social media page for your favorite pizza place in town, and all of a sudden you don’t hear from them in a month, you might forget about them. And worst of all for them, you might have a new favorite place.
The same concept applies to a blog.
You want to make sure that your readers know that your blog is still going. If you need to mention on your blog that you’ve been busy, go ahead and mention it. Better yet, post on your blog’s social media pages so your readers know that your blog is still there but you just haven’t had the time to blog more often.
So you might be asking yourself, “how often should I blog”? And the answer can vary and I’ve actually answered it in a couple of different ways on that “internal link” you just saw 😉
Using Only One Image or No Image
This can be a greater mistake if no image is posted on the blog of course, but even posting just one image can be too. It really depends on how many words you’ve written. If you’ve written say 500 or fewer words, then you might be okay with just having one image, as long as your content is formatted so it stands out (subheaders, bolded words, etc.).
Here at C to the A, you may have noticed that we tend to use images on most of the sub-headers that we use for posts. This greatly helps with illustrating our content and making it easier to read on mobile devices as well.
If you’re not sure where to find images that you can use for free and would like to know where we get some of our images from, visit our blog on free tools for bloggers.
Writing Long Paragraphs
This is one mistake that I would make at times when I started my first blog. I didn’t realize it at the time, probably because I was used to reading long research studies for essays in college.
It’s important to space out your content. Your readers will thank you for it.
Think about it.
Would you rather: read a long paragraph that contains 200 words,
or 4 sentences, in multiple lines, with 50 words each?
Most of you would probably choose the latter option.
Some of us are used to writing long paragraph essays in college, but luckily here we can put those rules aside, and space out our content to provide a much better reading experience.
Not Defining Your Blog Purpose
I’ll be the first to say that we made that mistake ourselves on this blog! We started out wanting to blog about so many different things at first, and in the last month, shifted the focus of the blog to be a resource for bloggers, students, and tech enthusiasts.
These three personas are sometimes all related to one person, so we knew these were topics that other bloggers would likely find interesting.
Luckily for us, we defined our blog’s purpose earlier (only took about a month and a half) so we were able to start focusing on these topics sooner. But even if you still haven’t defined yours yet, don’t worry, but do try to define it soon so you can start to focus only on the given topic(s) soon.
Not Checking Your Blogs Mobile Version
I’ve seen this happen often. We might just check our desktop version site but not pay too much attention to the mobile version. And this is a mistake.
More and more people are starting to use their mobile devices to view our blog posts so we have to make sure that they’re able to have a good user experience on our blog.
The easiest way to check is, of course, using your own mobile device. If your friends have other kinds of mobile devices, ask them if they can check your blog and provide feedback on what they think of the user experience.
You can also check your blog’s template, as some templates allow you to adjust the settings for your blog’s mobile view in particular.
Not Creating an Analytics Account
Creating an analytics account for your blog, Google Analytics is one of the most popular ones out there (it’s also FREE!), is a must! If you haven’t created one and installed it on your blog, you need to do that soon because otherwise, you won’t really know what posts do well and which ones don’t.
It really helps to know the sources of traffic to your blog, to have a better understanding of your post sharing efforts. And it helps to know the data for each of your posts, to see which posts your readers read the most.
Not Encouraging Comments
If you’ve read another post of mine already, you probably noticed that I asked a question or two at the end of it. This is actually something I do on all of my blogs and it’s a great way to encourage comments.
If nothing is asked, your readers might still comment of course, but you’re likely to get more comments if you ask a question related to the topic, that they can answer.
This can reduce the number of repeat comments and even new comments that your posts get. What I mean by ignoring, isn’t necessarily just not reading your comments, but not responding to them.
And who doesn’t like to get comments on their blog posts?
If your readers have left you comments, respond to them.
So as you can see we bloggers can make mistakes, but if we make sure that we learn from them, we’ll be able to help our blogs out so much.
Can you relate to some of these mistakes? Do you have any mistakes you’ve made that you’d like to share with the blogging community?
Full-Time Digital Marketer. Blogging since 2012. Forever loyal fan of Cruz Azul FC & Sacramento Republic FC.