In 2018 (after seeing a dozen pop up cafes across the states) I attended the launch of the permanent Hello Kitty Grand Cafe in Irvine, California. After seeing that the Hello Kitty Truck Cafe was going to be around the block, I looked into it online. The Truck Cafe oddly enough peaked my interest enough to drive an hour and fifteen minutes to experience it first-hand. I went to the grand opening of the Irvine location mid-Disneyland trip, so why not try out the cafe on wheels on my day off over at their Walnut Creek, California stop on June 1st.
Fans of the franchise had the chance to pick up some exclusives, such as an adorable lunchbox with confetti popcorn, cushions, sequin bows, Hello Kitty mugs (which have a bow as a handle), Hello Kitty cookie sets, and you bet there was more!
The wait time wasn’t too bad. I got into the parking garage at about 10:00 am (the start time for the Truck Cafe online said 10 am and I got there right on the dot, so thank you Bay Area traffic) and it took me an hour to get through the line. Although no cocktail service or tea were available at the Truck Cafe (unlike its Grand Cafe counterpart), I still enjoyed the experience and stocked up on some merch to serve as memorabilia and feed my Sanrio cravings.
The Cafe Truck first “rolled” out in 2014. Over the years, it has made stops in cities all over the east and west coast of the United States. This year (2019) Sanrio actually had two trucks going at the same time on each respective coast.