Why SEO Should Be a Part of Your Blog Strategy

Why SEO Should Be A Part Of Your Blogging Strategy
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How many times do you go to Google when you have a question? Chances are you probably go 9 out of 10 times (if not all 10 times) to Google (or other search engine platforms like Bing for all of the Bing fans out there). After you’ve asked the question, have you noticed that you often find that the results are blog posts?

You might think that you just create a blog, post it, and then Google grabs it and chooses to show it sometimes.

And that’s not really the case.

You might already be aware of it, or may just hear it being talked about, but if you’re not, there is this thing called SEO (I’m an SEO myself) or Search Engine Optimization.

And it’s something that should be really important to bloggers; in fact SEO should be a part of your blog strategy.

Here’s why.

But First, What Is SEO?

SEO Sign

Search Engine Optimization is the process of being able to be more visible on search engine sites by implementing a variety of tactics that can help you show up higher on a SERP (Search Engine Results Pages). It’s something that’s super critical for any website out there as most of your web traffic might come from Organic Search (the non-ad search results you find on any search engine).

Okay, I understand. How Is Blogging Related to SEO?

Blogging is really critical for SEO, unless you don’t want much traffic to come from search engines (but who wouldn’t want more traffic to their blog?). If your website is not a fully-blog website, you need to have a blog that’s consistently updated to have new content on your website.

Do I Have to Change My Writing Style?

You might think that you have to overly-optimize your blog, and that’s not true. In fact, you should be writing your content with your users in mind, not a search engine. Which makes sense, because you want people to read your content and not abandon it because it doesn’t sound natural. But you do want to make sure that your writing is SEO friendly.

So, What Is SEO Blog Writing?

Adding Images On Posts

First, let me start by rearranging the wording of this so it says “Writing a Blog with SEO in mind”.  Aside from writing for your audience, it’s simply taking into consideration different aspects of your post. And again, it’s definitely not a type of writing that is meant for search engines, but there are elements that you can apply to your post that will help it with SEO.

First, you have to make sure that whatever your main target keywords are, are actually mentioned on the post.

Imagine you’re trying to rank for “how to train your dog not to bark” (which actually gets about 1,900 searches per month by the way) but on your post on dog training, you just talk about getting your dog to respond to their name and how to sit.

It will never rank for that phrase because you never mentioned anything about ways to train your dog “not to bark”.

Bonding with Pets

Now don’t go overboard and try to mention the phrase that you want to rank for so many times. Just mention it once or twice (with a variation) and write as you normally would for your readers. Search engines like Google, have gotten super smart within the past years and can interpret the various synonyms for keywords so you do not have to do variations of keywords.

For example, using the example above, they would understand that the question of “how can I train my dog so they don’t bark anymore” would be the same just worded differently.

So, never ever repeat a keyword so many times that it sounds like it’s spam (and like you’re writing for a search engine) because they’ll catch on to you and your blog could be severely penalized. This practice is actually known as keyword stuffing. At one point some people were doing it on their websites until Google started to catch on what was going on.  

If you’ve noticed on this and other posts, I like to add sub-headers to separate my content. This is something that search engines love because it provides you with a great reading experience and it helps them better understand how your content is structured.

In addition to this, I also like to break content into sentences when possible, so that you’re not reading a 20-sentence paragraph that has no breaks in between.

Just to keep the answer short (although I know it’s not really short anymore) these are just some. There are a lot more things that could be talked about here and they may make it into a future blog post.

How Can I Find Topics or Questions To Blog About for SEO?

Add New Post WordPress

There are so many tools out there to help you with topic & keyword research for your blog, but one of my most favorite ones is Ubersuggest, which is run by one of the top SEO gurus out there, Neil Patel. The tool is free! And it’s hard to believe that an amazing tool like it is. Thank you Neil!

One of my favorite features is that it allows you to simply add a keyword or two and be able to have so many ideas to go with for your post and provides a variety of key metrics on the keywords listed. I spend so much time on it because it helps you find topics to blog about and has even served as a source of inspiration for me to blog about topics that I maybe wouldn’t have thought of otherwise.

And it provides questions! Questions that you probably hadn’t thought of but that people are looking for.

If you’re really knowledgeable about a topic, why wouldn’t you want to answer these questions that can in turn help bring new readers to your content?

This amazing SEO tool also provides you with the ability to track just a couple of keywords to see how your blog post ranks over time so it’s great to add those main keywords you want your blog to rank for on this tool right after you post it to see how it does.

Great! But Why Is Blogging Important for SEO?

Google Search

Do you still not see the value of blogging for SEO? Well, Google, in particular, likes when new content is added. And it makes sense. The more content you produce for your blog, the more “listings” you’re providing to them to be able to show to searchers out there. If you create content that they see that users enjoy reading, then you may make it to the first page for searches around that topic.

How Often Should You Blog for SEO?

Blogger Laptop

There is no magic number to how many times you should blog. In an ideal world we’d all like to post so many times per month to have so much content on our blogs. But I would say that if you at least post 1-2 times/week, you are still providing new content often and it can help with SEO.

It also does depend on how that content is presented.

For example, if you only post once per week, but that post consists of a thorough, detailed blog post that has images, video, a word count of over 2,000, and some sub-headers to break your content. Then posting once/week might be best for you than say posting 2-3 times per week blogs that only have 200-400 words.

Although if you’re posting shorter blog posts that provide answers to questions that haven’t really been answered yet or you provide a better answer than them, then shorter posts might still work out.

And having thousands of blog posts, doesn’t always mean that you’ll be doing great SEO-wise. It really depends on the content that you’ve chosen to blog about and how competitive the keywords are for it.

At the end of the day, it’s really all about quality over quantity. And if you can achieve the quantity, while having the quality, then your blogs could be getting so much more traffic.

Are Blog Comments Good for SEO?

Blog Comments

Yes! 🙂 They are a part of your blog and the content your visitors and you (when you respond) is also read by search engines. You may have even come across search results that actually show a comment from a post rather than on the blog itself (I’ve seen these results).

But don’t ask for people to leave you comments because of that because the main source of SEO for your blog is your post itself because that’s the first thing people will read. If something on a comment is picked up, there’s a high chance that people may not scroll all the way down to the comments to find what they are looking for. Plus, comments are meant to have an interactive forum on your post themselves so make sure that that’s still the case.

As I said earlier, remember that with any writing on your post that it’s meant for your audience and not for the search engines because if you write with that in mind, you’ll have better results with SEO.

SEO is and should always be a part of your blog’s strategy.

It should always be monitored because it can bring so much traffic to your posts that wouldn’t come to you otherwise. It should be noted though that while it can take a significant amount of time to improve your SEO, it’s well-worth it because if you’re producing content that you want people to read, then that content should be found by searchers.

Google on Mobile Device

Because, again, how many of you choose to open your favorite search engine and ask a question? I’m guessing mostly everybody. 

I have some questions for all of my readers: Do you do SEO for your blog? Have you heard about SEO or is this the first time you hear about it?

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47 thoughts on “Why SEO Should Be a Part of Your Blog Strategy”

  1. It’s a relief that you said that you don’t have to change your writing style to improve your SEO. I’ve been worried that that’s what I’m going to have to do to improve my rankings, but instead I’m just going to use the tools you mentioned above to do so. Thanks!

    1. Hi Laura, thank you. Glad I can help. Yeah, there is no need to change your writing style. As long as you are providing a great reading experience to your readers on your blog, that’s all that matters. Google wants to make sure that most (if not all) of the results that they show on the first page of a search are ones that people will be happy with. SEO has had quite an evolution in the past 10 years so these days websites that follow best practices tend to get more traffic from Organic Search.

    1. Hi Nina, search engines have begun to put so much value on the searcher’s satisfaction that making sure your blog content is presented well has become important. This is actually good because so many years ago, content writers would have to write about the same thing multiple times in order to rank for different keywords. Nowadays search engines can interpret words and know that one word is synonymous with the other so you don’t have to write so many variations of one word to rank for all of them.

    1. Hi Vasundhra, that’s good. It’s never late to start working on SEO. Actually good content is what ultimately helps you with your SEO. Having good content is the first step to SEO success.

  2. This is the right post that I needed to read as I am about to celebrate the second anniversary of my blog. Thank you for sharing this.

    1. Hi aisasami, that’s great! Investing time in SEO is worth it because you start seeing more traffic from search engine, and it’s free traffic so who can say no to that? That’s awesome! Which plugin are you using? It is great that these days there are plugins that can further help optimize blog posts.

  3. Great information as I am really trying to gain a better understanding of SEO and how to be more effective at it. Thank you for the UberSuggest resource as well — definitely going to check that out.

    1. Hi Kristin, thank you, glad I can help. Learning more about SEO is worth it because as you optimize your blog, you’ll start to get more traffic. Yeah Ubersuggest is amazing. There are other great SEO tools out there but the fact that it’s a completely free tool, automatically makes it the best lol.

    1. Hi Serena, yeah, the more time you invest in SEO, the more traffic you’ll see go to your blog from organic search (which is amazing because it’s free traffic). Glad to hear that. Thank you!

    1. Hi Maysz, yeah SEO is so important for bloggers. To me one of the most interesting things about SEO is that it’s constantly changing so you need to continuously learn more about it because one algorithm change can change your keyword rankings so much.

    1. Hi Cyndi, I agree. Blogging is so helpful and people should not get discouraged by the amount of blogs out there. Everyone writes differently and has different perspectives so there is always value in new blog posts.

    1. Hi Zoë, correct phrasing helps with SEO but search engines have gotten smarter in understanding related words so even if you don’t say the exact phrase someone searches for, it’s okay. Back in the early days, everyone had to write exact words and add variations of words so luckily nowadays that’s changed and we no longer have to write like that. You’re welcome. Thank you.

    1. Hi Joanna, well said! SEO is so important to the success of a blog because without it, you won’t get as much traffic from search and who can say that they don’t want traffic that they didn’t have to pay for? lol.

  4. THANK YOU SO MUCH for breaking this down for us SEO dummies! I’ve looked for this exact info SO many times and have NEVER Found the answer so clearly how you put it so people like me could understand; again THNK YOU!

  5. There is so much to learn when it comes to SEO and I’m glad you kept is simple for SEO laymen (like me)
    A key takeaway for me on this post is to be sure to post more consistently.

    1. Hi Rachel, I agree there is much to learn. It’s also constantly changing with Google releasing new algorithms often so it’s important to be up-to-date on the latest SEO news too.

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